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             INTERVIEW 
              TRANSCRIPT - Chef William Deemer 
               
            
               
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                    William 
                    Deemer is a culinary chef from the Art Institutes International 
                    Minnesota. 
                     
                    
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              What did you serve and how was it received? 
            Well personally, 
              I didn't serve anything. I was just part of the deal. I had the 
              facility to bring all the chefs together. And that's kind of what 
              I wanted to do. I wanted to bring the University of Minnesota, and 
              then four chefs from the twin cities together at my place to gain 
              some awareness for organic seafood as well as for the institute. 
              
              Do you feel it's important to enlighten people about how good 
              fish like Carp can taste? 
            I think it's 
              extremely important. I mean there is, number one, commercially fished, 
              there are a lot of games that are played. There's a lot of freezing 
              and refreezing and it's an unethical business. And from that standpoint, 
              as well as, you know, we're going to fish it out. We need to find 
              some other sources. And this type of fish has great texture, great 
              flavor, and was received very well. The chefs were only getting 
              it at the last minute were still able to work with it. So it still 
              has all the integrity of commercially fished fish. I think it's 
              important too bring people's awareness to this matter. 
              
              Do you see the benefits of Carp in comparison for farmed Salmon 
              and Shrimp? 
            Yes, because 
              those kinds of products are using fishmeal. They're adding dye to 
              the salmon. You're losing some of the integrity. What is it doing 
              to the ecological system? I wonder. Especially when you think about 
              the nuts and the berries that these fish eat, because the flavors 
              that are going to be imparted naturally in these fish are just going 
              to be tremendous. It's going to give us a much better dynamic product 
              with a lot of characteristics.  
              
              Do you think these fish can be as good tasting as Blue Fin Tuna? 
            Absolutely. 
              I think what it takes is that educational component and we talked 
              about it today when we were having a discussion. If we get some 
              of the cultural recipes and the history of, for instance, Carp. 
              I mean, Carp has always been known as the lowest form (of fish) 
              but it has a very rich history and people don't know it. It's the 
              first I knew of it today.  
            And I've been 
              using fish for a long time. I've fished Carp as a kid or used it 
              as bait. So I think that's it. The story when you put in the banana 
              leaf and it boils for 8 hours and then you sing and you dance and 
              then finally you eat the fish. You know, that's what's going to 
              help to bring this to the forefront. And when you taste it, it's 
              a great tasting product. But it has the stigma and it needs to be 
              brought to the attention of small independent restaurants like the 
              folks we had here. They are the ones who are going to start bringing 
              it to the forefront. 
            
             
                
              Do diners and customers appreciate your ecological awareness? 
            I think so, 
              because every time the net catches the dolphin, for instance, then 
              the press latches onto it and people start to become aware. So I 
              think it's two fold. It's not just going to happen with a handful 
              of independent restaurants. It's going to have to be a big name, 
              chef Emeril or somebody that starts to grasp it, or Paul Prudhomme, 
              or somebody who can bring it to the forefront. Then the press picks 
              it up and then it will gain a lot of national attention.  
              
              Is there an appreciation for this food in terms of taste? 
            I think so, 
              and since we are an educational facility, our diners tend to have 
              a lot of questions about what we're serving. So I think that will 
              lend itself to some more conversation and I think then, once they 
              have the understanding that they would appreciate knowing what's 
              really going on and what this product is all about. 
              
              Does it make you feel better that you are not contributing to 
              the demise of ocean stocks? 
            When Deborah 
              came to me and asked me to partner, I felt that anything we needed 
              to do to make this happen and get some awareness was important. 
              I'm part of a whole cycle. There's the retail component, there's 
              the chef, and there's the restaurant. I won't let Mexican tomatoes 
              into my restaurant because of things like that. So I do like to 
              take a strong stand on finding some other sources. It makes me feel 
              that I'm contributing to a very worthy cause.  
               
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